You will synthesize the needs of business stakeholders into clear and coherent briefs, serving both the needs of the AWS brand and the partnerships AWS has with marquee sports partnerships globally, such as the National Football League (NFL) and Formula 1 (F1) among others. Working in concert with agency, production, and internal creative partners, you will guide creative development of a variety of assets while ensuring the highest standards of fidelity and cohesion to AWS tone and style. Create compelling brand narratives and messaging frameworks that meaningfully differentiate AWS offerings, serve business objectives from cross-functional stakeholders, and grow the positive perception of the AWS brand. Own the totality of creative development for brand awareness campaigns in terms of narrative, including creative direction and guidance for external agencies, internal creative resources, and production partners from concept to delivery and testing. Guiding campaign creative for global sports partnerships through adherence and approvals of external brand standards, while continuing to deliver strong messages for the AWS brand
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