Creative Director, Global Brand Management

This role will lead the rollout of the new Pearson brand identity. Your Key Responsibilities: - Completing the new core brand identity system: In partnership with the Brand Manager, working with the agency team to complete all elements of the new brand identity system: - Work with brand manager to identify all asset library needs across the new identity system, build plan and budget to complete. - Socializing the new system: In partnership with brand manager, build and execute training program to ensure all marketing employees, design teams, and external agency teams are properly trained on the new identity system. - Recommend design and governance processes and tools: Identify tools for enabling consistency of design work across organization - Explore tools that facilitate design execution that remains on brand - Explore AI-enabled toolkit options - In partnership with Brand Manager, develop Identity section of brand hub with tools for training and execution within the design system. The more inclusive we are, the better our work will be.