Creative Director - Performance Advertising

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

OKX is looking for a PM Director (Performance Advertising) to build and scale a results-driven creative engine for global growth with a strong focus on the U.S. market. You will own the end-to-end creative growth loop across Ad Platforms (Google / Meta / TikTok / DSPs), from insight and messaging strategy to high-volume production, testing, and iteration—improving CPA and ROI through a repeatable, scalable system. Experience operating at performance scale and partnering tightly with media buying, product, and data teams is critical.
What You’ll Be Doing
• Creative Strategy & Messaging Framework
• Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation.
• Translate product value into clear, high-performing narratives (e.g., low fees, simplicity, rewards/incentives, trading scenarios, DeFi use cases) across channels.
• Search Ads Creative Excellence