Creative Director Permance Advertising

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.About the OpportunityOKX is looking for a PM Director (Performance Advertising) to build and scale a results‑driven creative engine for global growth with a strong focus on the U.S. market. Experience operating at performance scale and partnering tightly with media buying, product, and data teams is critical.What You’ll Be DoingCreative Strategy & Messaging Framework – Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation; translate product value into clear, high‑performing narratives (e.g., low fees, simplicity, rewards/incentives, trading scenarios, DeFi use cases) across channels.Search Ads Creative Excellence – Own performance creative for Search Ads (Google/Bing and other relevant platforms), including messaging architecture, keyword‑intent mapping, ad copy systems, extensions, and landing page creative alignment; build a structured approach to continuous iteration: copy testing plans, variant frameworks, and learning loops tied to CPA/ROI outcomes.Paid Social Creative (Video + Static) – Lead creative direction for paid social channels (e.g., Meta, Tik Tok, You Tube, X), covering both short‑form video and static/UGC; guide scripting/storyboarding, editing standards, and asset packaging to maximize conversion performance—without over‑relying on any single format.Data‑Driven Testing & Iteration System – Establish a creative experimentation model: exploration → winners → scaling → refresh, with clear criteria for promotion and retirement of assets; build a creative taxonomy/tagging system (hook type, value prop, persona, intent, tone, pacing, format, language, etc.)