Creative Lead

About Bodilybodily is a venture‑backed women's health company transforming underserved categories through product innovation and data‑driven growth strategy. We design research‑backed products for major life transitions — postpartum recovery, breastfeeding, pregnancy loss.The Opportunitybodily is at an exciting growth stage and we're looking for a Creative Lead to own how the brand looks, feels, and shows up everywhere our customers see us. This is a hands‑on, high‑ownership role — you'll drive and execute creative direction across digital, social, paid media, email, ecommerce, and packaging, partnering with the CMO for alignment and sign‑off rather than waiting for briefs to come to you. If you do your best work when someone else sets the creative concepts, this probably isn’t the right fit. If you thrive with ownership and trust, it is.AI fluency is core to how we expect this person to work — not as a novelty, but as a genuine part of the creative workflow. We're looking for someone who uses AI tools to move faster, unlock better creative, and do things that wouldn't otherwise be feasible on a lean team.You'll report to the CMO and work closely with the Growth Marketing Manager, Ecommerce Manager, Social Media Manager, and external agency partners across paid, organic and third‑party channels.How You’ll Make Your Mark Brand & Creative DirectionOwn Bodily’s visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpointProactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up forBring creative concepts and directions to the CMO for input and alignment — you’re leading the work, not waiting to be told what to makeDevelop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistentMarketing Design, Digital & EcommerceDesign across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on‑brandCreate assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goalsDevelop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellinglySupport sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpointsBuild mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forwardPaid Media, Social & VideoCreate weekly static, GIF, and short‑form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creativeWork with our Social Media Manager to produce short‑form video content for paid and organic social: reels, story ads, product demos, UGC‑style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in‑feedUse AI‑powered video and motion tools (Cap Cut, Gemini, or similar) to extend output and move faster without sacrificing qualitySupport the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placementsProvide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assetsAI‑Powered Creative WorkflowActively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day‑to‑day workflowHelp the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn’t otherwise be feasible at our sizeBring a point of view on emerging tools and advocate for the ones that make the team betterPackaging & PrintSupport packaging design development for new and existing productsPrepare production‑ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracyAssist with hang tags, care tags, inserts, and other printed…