About the position
We are seeking a highly creative individual to help build and grow our internal marketing capabilities at DiBiase Heating and Cooling. This role is not a traditional corporate marketing position; instead, we are looking for a creator, thinker, builder, and experimenter who understands the future of marketing, including the strategic use of artificial intelligence. You will be responsible for creating content, growing our brand, experimenting with new ideas, and leveraging AI to enhance marketing execution, speed, research, creativity, automation, and decision-making. The ideal candidate is curious, ambitious, and eager to learn and figure things out, with a strong portfolio and demonstrated ability being more valuable than traditional credentials. This is an opportunity to grow with a developing marketing department and take on substantial responsibility.
Responsibilities
Create videos featuring our team, customers, projects, and company cultureDevelop content for Instagram, Facebook, TikTok, YouTube, and LinkedInCreate recruiting and customer campaignsHelp develop and protect the DiBiase brandCreate advertisements and creative conceptsPhotograph and film technicians, projects, and company eventsEdit short-form and long-form videoTest new creative ideas and measure their effectivenessUse AI to accelerate content and campaign developmentBuild marketing automations and repeatable workflowsResearch competitors, markets, and customer behaviorSupport email, SMS, website, SEO, and digital lead-generation effortsBring new ideas to the marketing teamRequirements
Understanding of social media and content strategyVideo creation and editing skillsPhotography and graphic design skillsExperience with branding and creative campaign developmentKnowledge of digital advertising and lead generationFamiliarity with AI tools and marketing automationAbility to generate content and conduct researchUnderstanding of analytics and emerging technologyCuriosity to learn quicklyAmbition to figure things outWillingness to test ideas that might failAbility to learn new software quicklyCare about business results, not just views and likesStrong attention to detail and ownershipDesire for increasing responsibilityDemonstrated ability through a strong portfolio, real projects, and examples of work (videos, social accounts, graphics, advertising, photography, websites, campaigns, AI projects, workflows, personal brands, or side projects)Nice-to-haves
Traditional marketing experienceExperience as a content creator, freelancer, recent graduate, marketing or communications student, film/video student, graphic designer, social-media creator, or self-taught AI or digital-marketing enthusiastExperience using AI to improve marketing execution, speed, research, creativity, automation, and decision-makingExperience with AI agents, workflows, and internal systems
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