Creative Services Director

Works hands-on creating marketing & promotion assets for the station and commercial content for its clients. Station marketing & promotion consists of promoting various station products; prime, syndicated programming, news, digital, etc. A major portion of station marketing and promotion is maintaining the station product brands across all efforts. The Creative Services Director is also responsible for maintaining a cohesive on-air graphics look across a spectrum of media, from the newscast elements, to station IDs, syndicated promos, image promos, digital, elements, car decals, down to letterhead and business cards. In addition, the creative services department is often responsible for special projects that fall outside of any one department's directive.