**Location:** New York, NY (In-Office 4 Days a Week, Remote Fridays)
**Department:**Creative Team
**Reports To:**Executive Creative Director
**Salary Range:** $80,000 - $115,000 Annual Salary (Exempt Full-Time)
**About the Role:**
This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.
* **The Concept:** You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch.
* **The Voice:** You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen.
**Job Duties & Responsibilities:**
* **Create the "What":** From big campaign platforms to small, fast-moving social moments.
* **Find the Angle:** Identify shifts in culture early and bring perspectives no one else in the room sees.
* **Turn Insight into Action:** We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas.
* **Own the Spark:** Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the "soul" of the idea stays intact.
**Who You Are**
* **Taste over Credentials:** You have an instinctive sense of what feels fresh and what is overdone.
* **Output over Process:** You’ve created work that people actually noticed—whether at an agency, for a brand, or on your own.
* **Fast, but Decisive:** You can generate 20 ideas to find the one that matters. You’d rather kill a "good" idea to make room for a "great" one.
**What This Role Is Not**
* Managing timelines, Trello boards, or logistics.
* Writing SEO blogs or technical ingredient lists.
* Building 40-slide decks to explain the obvious.
* Optimizing existing formats.
**Expectations & Qualifications:**
* **Experience:** Generally 3–5+ years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns.
* **Platforms:** Strong knowledge of TikTok, Instagram, and Meta advertising platforms.
* **Analytical Mindset:** Proven ability to translate analytics into actionable creative improvements.
* **Communication:**Excellent written and verbal skills, including the ability to present concepts clearly
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