Creative Strategist - eCommerce (Mid to Senior)

You don't need to be taught that creative is a variable in a performance system. Review campaign performance and build testing roadmaps based on what the data is telling you Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction Work cross-functionally with media buyers and growth strategists to drive iteration at pace Apply and evolve the strategic frameworks and playbooks that underpin how we work What you bring 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement Sharp copy and messaging instincts across hooks, angles, scripts and ad copy Confident communication, written and verbal, with both internal teams and clients Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy Why Right Hook Above market salary: USD $65,000-$75,000 depending on experience Remote-first: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines Direct mentorship from our Head of Creative Strategy and leadership team A team that moves fast and holds a high bar for quality, clarity and creative thinking No fluff - this function exists to drive profitable results, not ship content Your CV (no cover letter needed) Answers to both questions: What's one ad that recently caught your attention, and why?