Creative Strategist - Ecommerce Performance Marketing

We're hiring a Direct Response Creative Strategist to be the connective tissue across all 3 brands, the person who takes a product, an angle, or a competitor teardown and turns it into the offer, funnel, landing page, and ad creative brief that the rest of the company executes against. When the dev team is asked to build a new funnel, you've already mocked it up and written the copy. You understand the psychology behind a purchase decision and you know how to translate it into hooks that stop a thumb, copy that earns the click, and pages that close the saleYou know the difference between brand copy that feels good and direct response copy that actually moves unitsYou write for the customer, not for the brand team's preferencesResearch and customer intelligenceEvery brief and every page you ship is grounded in evidence. Not pixel-perfect designs, but functional prototypes with real copy that dev can build fromActive use of AI in your creative workflow, with a clear POV on what it does well and where it falls shortHyper-organized. What success looks like in 12 monthsNew angles are shipping faster, hitting performance targets at a higher rate, and the buyers can point to your work as the unlock on multiple winnersAt least one major new funnel architecture you mocked up and wrote is now a control across at least one brandAt least one new product launch went to market with the offer, funnel, LPs, and creative brief you built and it scaled profitablyMultiple competitor angles you reverse-engineered have been turned into our own winning testsYour AI-assisted workflow has materially increased throughput compared to where the team is todayRevenue has increased because the volume and quality of creative and landing pages going to market is materially higher than it is today and the CEO trusts your judgment on what to test next Skills: Advertising Creative, Artificial Intelligence (AI), Atlassian JIRA, Click Through Rate (CTR), Communication Skills, Consumer Branding, Copy Writing, Cost Per Thousand, Cost-Per-Click, Creative Brief, Creative Writing, Customer Support/Service, Direct Response Advertising, Economics, Identify Issues, Market Surveys, Marketing, Media Buying and Planning, Metrics, Mock Up, News Reporting, Organizational Skills, Pattern Matching, Performance Metrics, Presentation/Verbal Skills, Product/Service Launch, Prototyping, Psychology, Purchasing/Procurement, Reverse Engineering, SLICE (Simulation Language with Integrated Circuit Emphasis), Sales, Sales Closing Skills, Scripting (Scripting Languages), Short Messaging Service (SMS), Startup, Supply Chain, Supply Chain Management, Technical/Engineering Design, Testing, Up-Selling, Website Conversion, Writing Skills, eCommerce, eCommerce (B2X) Marketing