Creative Strategist - Ecommerce Performance Marketing

Direct Response Creative Strategist4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators — supply chain, creative, custom funnels, media buying, analytics, and customer service all happen under one roof.We're hiring a Direct Response Creative Strategist to be the connective tissue across all 3 brands, the person who takes a product, an angle, or a competitor teardown and turns it into the offer, funnel, landing page, and ad creative brief that the rest of the company executes against.You'll report directly to the CEO (eventually transitioning under our Director of Performance Marketing) and work as a peer to the media buyers, creative manager, supply chain, and dev team. Your job is to close the gap between "we have an idea" and "we're running profitable traffic against it."This is the highest-leverage seat in the building when you do it well. You're the one generating new hypotheses and new ideas pulling from research, customer language, competitor work, and your own pattern recognition. When the dev team is asked to build a new funnel, you've already mocked it up and written the copy. When a product launches, you've already decided the offer structure, the upsells, the LPs, and the angles that go to market.The 4 ways this role drives growthOur growth comes from four motions. The Creative Strategist is core to all of them:1. New angles. You generate the angle, write the landing page, and brief the ad creative to match. One person owning the whole angle end-to-end.2. New funnels. You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it. Whether it's a fresh idea or a reverse-engineered competitor funnel, you're the one who scopes it, sequences it, and writes it.3. New product launches. When a new product is ready, you build the offer, the funnel(s), the LP(s), and the ad creative brief so supply chain, dev, creative, and media buying have everything they need to ship the launch.4. Competitor teardowns. You're constantly watching what's working in our categories. Competitor ad libraries, top-performing funnels, winning angles. You translate what you see into testable copy and creative briefs.What you'll own Direct response copywriting (the core)You are, first and foremost, a great direct response copywriter. Long-form sales copy, advertorials, video scripts, hooks, headlines, ad copy, email, SMS you can write all of it, and you can write it at the level that actually converts paid traffic.You understand the psychology behind a purchase decision and you know how to translate it into hooks that stop a thumb, copy that earns the click, and pages that close the saleYou know the difference between brand copy that feels good and direct response copy that actually moves unitsYou write for the customer, not for the brand team's preferencesResearch and customer intelligenceEvery brief and every page you ship is grounded in evidence. You run an active research loop across:Customer reviews on Shopify, Amazon, and Tik Tok ShopSupport tickets and survey dataCompetitor ad libraries on Meta and Tik TokComments on socialReddit (subreddits where your customer actually lives)Category trend monitoringAI-assisted synthesis of all of the aboveYou know what customers actually say, what they actually want, and what specific language moves them. You can point to evidence for every angle you propose.Mockups and prototypesYou don't just write copy — you build the artifacts the dev team needs to ship. Landing pages, funnels, PDPs, quizzes, offer pages, upsells, post-purchase flows. You mock them up in Claude Design (or…