A company is looking for a Creative Strategist specializing in Direct Response Video Ads.Key ResponsibilitiesWrite high-converting video scripts with strong hooks and compelling CTAsCreate briefs for creators and designers tailored to brand tone and campaign objectivesAnalyze creative performance using data from various platforms to iterate on creativesRequired Qualifications3+ years in a direct response or performance creative strategy roleProficient in storyboarding, scripting, and concept developmentDeep understanding of creative metrics and their impact on media buyingExperienced in using Notion, ClickUp, and AI tools for managing creative workflowsBackground in media buying or collaboration with paid ad teams
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