Creative Strategist Google and YouTube Ads

Overview Responsibilities • Market Research & Trend Analysis • Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts • Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities • Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity • Competitive & Landscape Analysis • Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities • Creative Performance Analysis • Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms • Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots • Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data • Writing & Developing Creative Briefs • Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails • Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs. Qualifications Youre Perfect If You Have • 3 years of experience in digital marketing, creative strategy, or performance advertising • Strong grasp of marketing analytics and ability to translate data into actionable creative decisions • Strong understanding of Media-buying and Sales data is required. ?Whats in it for you: • Fully Remote Work: Enjoy the flexibility to work from anywhere • Impactful Voice: Be a key player in shaping media strategies and driving client success • Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment • Continuous Learning: Access to the latest courses, certifications, and learning opportunities.