Creative Strategist, UGC & Drama Ads

Zing is a fast-growing digital entertainment company specializing in high-quality vertical miniseries and UGC ads for global audiences. This role will focus on writing performance-driven scripts, breaking down existing drama ad materials, generating new creative angles, and using AI tools to accelerate script development and creative production workflows. Write performance-driven UGC ad scripts for mobile games and app-related campaignsDevelop short-form drama ad scripts based on existing scenes, emotional hooks, and key momentsBreak down current ad creatives and drama materials to identify strong hooks, pacing, emotional triggers, and conversion pointsTurn existing footage, drama scenes, and references into new testable script angles and creative conceptsGenerate multiple script variations for different hooks, structures, tones, and audience segmentsUse AI tools to accelerate script writing, concept iteration, creative ideation, and production prepSupport AI-assisted creative workflows by translating concepts and scripts into usable prompts, references, and production-ready directionsWork closely with the creative lead and post-production teams to provide script briefs, edit notes, and creative directionOrganize and summarize learnings from top-performing ads into reusable creative patterns and frameworks 1–3+ years of experience in performance creative, ad scripting, paid social creative, UGC scripting, short-form video strategy, or related rolesStrong ability to write hooks, ad scripts, UGC concepts, and conversion-oriented creative anglesAbility to break down existing ad creatives and turn them into stronger testable script ideasFamiliarity with AI tools for writing, ideation, image/video generation, or creative workflow supportStrong sense of audience psychology, pacing, emotional hooks, and CTA structureExcellent written English and strong communication skillsComfortable working in a fast-moving, feedback-heavy environmentExperience in gaming, entertainment, streaming, or narrative-driven content is a plus Experience with AI-assisted content creation workflowsExperience writing UGC scripts for mobile games or appsExperience with short-form drama, trailers, or emotionally driven ad creativesFamiliarity with prompt writing or AI content production pipelinesUnderstanding of how scripts translate into visual production

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