Creator & Influencer Specialist

Company: Petra BrandsLocation: RemotePosition Type: Full TimeRole Overview Petra Brands is seeking a Junior Creator & Influencer Manager to support the growth of our brands through creator partnerships across Tik Tok, Instagram, and emerging social commerce platforms. This role is ideal for someone who is deeply immersed in creator culture, understands how influencer marketing drives retail and direct‑to‑consumer growth, and enjoys managing the operational side of creator programs including sampling, outreach, and campaign coordination. You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives.Key Responsibilities Creator Relationship ManagementIdentify, recruit, and manage Tik Tok creators and influencers aligned with Petra Brands' products and audienceManage inbound creator requests from Tik Tok, Instagram, and emailMaintain an organized pipeline of creators across micro, mid‑tier, and large creatorsTrack creator performance including views, engagement, and sales impactTik Tok Creator Program ManagementCoordinate Tik Tok creator sampling and seeding programsManage the full lifecycle of creator outreach including support for paid and organic creator campaigns for both retail and DTC initiativesCreator Sampling & Product Seeding: manage creator sample requests, maintain an organized sample inventory tracker, coordinate product shipments to creators globally, support product seeding strategies for new product launches and retail activations, ensure timely fulfillment of creator sample requestsTik Tok Discord Community Support: assist in building and managing Petra Brands' Tik Tok Creator Discord community, help onboard creators into the community, support creator engagement through monitoring feedback and creator sentimentCreator Campaign Execution: support the execution of creator campaigns, coordinate creator deliverables and timelines, track campaign KPIs and report results to the marketing teamLive Event Creator Coordination: manage product sampling and creator coordination for live events, trade shows, and creator meetups, assist with creator invitations and engagement for events, support logistics for creator participation at brand activationsInfluencer Program Operations: maintain internal systems including tracking creator codes, affiliate performance, and campaign metricsQualifications1-2 years of experience in influencer marketing, social media, or creator partnershipsStrong understanding of the Tik Tok creator ecosystemExperience managing product sampling or influencer gifting programsHighly organized with strong project management skillsComfortable communicating with creators and managing relationshipsFamiliarity with social commerce and affiliate marketingKey Traits for SuccessCreator‑obsessed: understands social media trends and creator cultureHighly organized: able to manage large volumes of creator requestsExecution‑focused: ensures campaigns and shipments happen on timeRelationship‑driven: builds strong creator partnershipsGrowth mindset: eager to test new creator strategiesWhat Success Looks LikeStrong creator network actively posting about Petra BrandsConsistent creator content driving awareness and salesEfficient product seeding and creator sampling programsA thriving Tik Tok creator communityCreator campaigns that support both retail launches and DTC growth#J-18808-Ljbffr