CRM Executive

An exciting opportunity has arisen for an enthusiastic, ambitious and highly motivated and talented CRM Executive to join the CRM team for the country’s leading pub retailer and brewer. We are looking for a customer champion to join our growing team as a CRM Executive to help plan and deliver high performance CRM campaigns for our family of brands to actively drive frequency... retain & engage existing customers, reduce churn and grow customer lifetime value through brilliant execution of compelling campaigns. • Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount. As CRM Executive you will take ownership for the planning and execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. Your role as a CRM Executive... • Working in conjunction with your brand partners, you will deliver a programme of compelling email campaigns,using your knowledge of segmentation, targeting and content creation – deliver the right message to the right audience utilising your strong campaign management skills • Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices • Champion and implement a CRM A/B testing approach • Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant • Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed