CRM Marketing Manager

The CRM Marketing Manager at CandleScience plays a key role in shaping and optimizing the customer lifecycle and loyalty experience across email, SMS, Rewards and related CRM channels. This is a strategic leadership role with hands-on oversight: the CRM Marketing Manager owns the planning, measurement, and evolution of lifecycle and loyalty initiatives while managing a CRM Specialist responsible for campaign execution. • Owns the strategic evolution of the CandleScience Rewards program, including performance evaluation, long-term roadmap development, and alignment to business and customer goals. • Experience managing a successful customer rewards or loyalty program • Proven ability to define, monitor, and analyze CRM KPIs through dashboards, translating insights into clear, actionable recommendations. CandleScience and the Science of Candle Making | https://www.avery.com/blog/customer-spotlight-candlescience/