You'll develop and execute A/B and multivariate testing programs, uncover friction points across digital experiences, and translate user behavior into actionable recommendations that improve lead generation, revenue and overall marketing performance. Develop and lead comprehensive conversion rate optimization (CRO) strategies for a diverse portfolio of clients, aligning testing initiatives with broader marketing objectives and measurable business outcomes. 3-6+ years of experience in Conversion Rate Optimization, Digital Marketing, UX Optimization or Performance Marketing. Experience with Google Analytics 4 (GA4) and website analytics platforms. Knowledge of AI-powered optimization tools and personalization platforms.
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