Customer Acquisition Manager

Customer Acquisition Manager (Demand Generation & Growth)

This position is ON-SITE at our offices in MILWAUKEE.

The Customer Acquisition Manager builds and maintains a consistent pipeline of qualified leads for the sales team.

This role applies the same tools, channels, and growth strategies we deliver to clients to drive inbound demand, generate opportunities, and reduce customer acquisition costs.

This role connects strategy, content, paid media, and lead generation into a measurable growth system.

What You’ll Own

Pipeline Creation & Lead Generation

Design and execute campaigns that generate inbound leads using:

• Paid media (social, search, display)

• Owned media (website, email, podcast, radio)

• Earned media (organic social, content distribution)

Build and optimize funnels that move prospects from awareness to inquiry.

Campaign Strategy & Execution

• Allocate budgets based on performance

• Launch, monitor, and improve campaigns

• Coordinate with internal teams on execution

• Build multi-channel systems that work together

Performance Measurement & Optimization

Track and improve:

• Cost per lead (CPL)

• Cost per acquisition (CPA)

• Lead-to-opportunity conversion rates

Use testing, targeting, and messaging optimization to improve performance over time.

Thought Leadership Development

Develop a podcast focused on marketing, advertising, and business growth.

Plan content around:

• Questions local business owners are actively asking

• Real business challenges in the market

Coordinate recording, publishing, and distribution to build awareness, trust, and inbound leads.

Content Planning & Market Relevance

• Identify high-interest business topics

• Support lead generation through useful, relevant content

• Collaborate with creative and content teams

Alignment with Sales & Leadership

• Work closely with sales teams on lead quality

• Adjust campaigns based on field feedback

• Maintain a steady flow of qualified opportunities

What Success Looks Like

• Consistent pipeline of qualified inbound leads

• Lower CPL and acquisition costs

• Campaigns producing both volume and quality

• Growing podcast visibility and audience engagement

• Increased recognition of local leadership as marketing experts

• Sales teams relying on the pipeline you create

The Type of Person Who Thrives Here

• Thinks in systems, not isolated campaigns

• Comfortable managing multiple channels

• Enjoys testing and improving performance

• Takes ownership of outcomes

• Understands both content and performance marketing

• Motivated by building long-term growth

Experience That Helps

• Demand generation or digital marketing experience

• Familiarity with Meta, Google, and paid media platforms

• Content strategy/audience growth experience

• Understanding of funnels and performance metrics

• CRM and reporting tool experience

We care more about your ability to generate results than your job titles.

SEND RESUME/COVER TO: [email protected]

Saga Communications/Milwaukee Media Group is an Equal Opportunity Employer