Oct. 10, 2024

Data & Analytics Manager in Advertising Agency

Publicis Groupe Boston, Massachusetts

In this role, you will lead a team of analysts and provide strategic recommendations to achieve client goals while collaborating with internal partners. Career Growth and Development Opportunities This role offers an exciting opportunity to drive strategic marketing growth for leading brands while working within a dynamic team. Responsibilities • Drive strategic marketing growth for clients through brand campaigns, acquisition campaigns, and site optimization • Provide and present strategic data-driven recommendations across channels to improve decision-making and ROI • Build effective marketing strategies in collaboration with internal partners • Lead a team of Analysts and Senior Analysts, ensuring their professional growth • Serve as a resource on industry trends and analytical tools • Evaluate new online and offline data opportunities • Foster creative thinking around data usage to solve unique business challenges Qualifications • 5-7 years of relevant experience in a similar role • Proven experience in a leadership position • Strong analytical and problem-solving capabilities • Experience with statistical learning methods • Relevant knowledge of digital data technologies • A passion for the digital landscape

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