Data-Driven Marketing Professional

Marketing Specialist Role The ideal candidate will be a strategic thinker with strong organizational and project management skills, excellent communication skills, and the ability to work under tight deadlines. The successful candidate will be responsible for monitoring, analyzing, and reporting on key marketing metrics, such as email open/click rates, ad performance, RSVP conversion rates, using insights to drive continuous improvement. Additionally, they will manage and optimize the University's CRM (Customer Relationship Management) system to support campaign execution, lead nurturing, and data segmentation. Key Responsibilities: • Monitor and analyze key marketing metrics to inform marketing strategy • Manage and optimize the University's CRM system • Develop and execute targeted email marketing campaigns • Lead marketing efforts for recruitment-focused initiatives • Collaborate with creative and content teams to ensure brand consistency Preferred Qualifications: • Bachelor's degree in marketing, advertising, or communications • 3+ years of experience in digital marketing, preferably with CRM platform experience • Hands-on experience with Adobe Creative Suite • Strong analytical and problem-solving skills • Excellent written and verbal communication skills