Data Platform Marketing Manager - SELECT

LocationOur Data Platform Marketing Manager - SELECT by DoiT will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.Who We AreDoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state—from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, Cloud Ops, and more. An award‑winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.The OpportunityThe Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission‑critical for modern cloud and data teams.This role sits at the intersection of:Snowflake & Databricks optimizationData lake cost governancePerformance and cost efficiency for enterprise data workloadsYou are accountable for turning strategy into measurable revenue impact. Read more about SELECT.ResponsibilitiesBusiness Unit GTM Strategy & CentralizationServe as the primary marketing lead for the SELECT / Data Platform business unitTranslate revenue targets and expansion goals into a unified quarterly marketing strategyDefine ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operatorsShape economic narratives around data platform waste reduction and performance optimizationCentralize campaign prioritization across Growth, Content, BDR/MDR, and CreativeEnsure SELECT positioning is clearly differentiated in the data optimization marketIntegrated Campaign Strategy & ExecutionGrowth and DigitalPaid search around Snowflake optimizationLinked In targeting for data engineering and Fin Ops leadersRetargeting strategies tied to data workload interestSDR campaign enablement and follow‑up strategyContentData platform optimization guidesData lake cost efficiency playbooksCase studies showing measurable cost reduction outcomesEconomic value narratives tied to cost savingsCreativeCampaign themes for data optimizationVisual positioning aligned to enterprise data workloadsData Workload Demand GenerationData Platform digital campaignsData platform optimization webinarsExecutive round tables for data and Fin Ops leadersCampaign landing pages tied to measurable cost outcomesContent programs built around “data platform optimization”Drive performance againstMarketing sourced pipelineCustomer expansionCost per qualified meetingPipeline velocityWebinar & Thought Leadership StrategyDevelop quarterly thought leadership themes around data efficiencyPosition SELECT as the intelligent optimization layer for Snowflake and additional data platformsAlign with Product and BU Sales to highlight roadmap and innovationEnsure conversion from registrant to opportunity is structured and…