Data Scientist - Marketing Measurement

In this role, you will leverage deep knowledge of statistical & ML models in solving complex marketing and consumer engagement challenges with creative solutions and cutting-edge data science techniques... Additionally, these roles will assist with the technical development of the software and processes needed to bring solutions to life in the corporate environment and for Best Buy stores. What You'll Do • Develop statistical and machine learning models to improve marketing effectiveness e.g., marketing attribution models, causal inference models, uplift models • Develop optimization and simulation algorithms to provide marketing investment and allocation recommendations to improve ROI • Own the full lifecycle of model development from ideation and data exploration, algorithm design and testing, algorithm development, and deployment, to algorithm monitoring and tuning in production • Develop marketing science models to track return on ad spend by vehicle/message, impact on revenue, brand love, intent to shop, ROI to a vendor for ad campaign, Best Buy campaign performance, and digital attribution • Develop and implement innovative approaches to experimentation and rapid and granular campaign measurement to standardize and scale effectiveness measurement. • Ability to effectively communicate technical information to a wide spectrum of cross-functional team members What’s in it for you We’re committed to helping our people thrive at work and offer generous benefits that address your total well-being and provide support as you need it, especially at key moments in your life . Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Tomorrow works here.