Database Marketing Manager

Winter Park Recruiting is a leading recruitment agency focused on connecting exceptional talent with companies that value growth, integrity, and a thriving work environment. The Manager of Database Marketing will develop and lead the implementation of a world-class database marketing team to provide insight to drive improved marketing campaign initiatives increasing sales and marketing volume and efficiency to meet growth objectives. • Leads the marketing database evolution to support the company's CRM, advanced analytics and targeted marketing needs • Leads the development of business requirements for new data elements and functionality in the marketing database. • Identify points of opportunity for enhanced targeting capabilities, and optimization of marketing database and communicate to the Senior Director of Marketing Data and Analytics • Collaborate with IT on all requirements necessary for system enhancements, campaign execution and projects. • Partner with internal and external business partners to assess needs, special projects, ad hoc reporting and analysis, architect streamlined solutions, execute and manage • Ensure we adhere to all data privacy policies and develop new processes as necessary to react to changes