Davis Elen Advertising is hiring: Social Media Strategist in Los Angeles

Social media strategist Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target audience. Davis Elen is seeking a skilled social media strategist to help us build social media campaigns that capture prospects' attention and engage existing customers. Responsibilities Monitor analytics and metrics to gauge success of social media posts and ad campaigns Research social media trends and hashtags that relate to a target audience's interests Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI Work with digital and creative teams across the agency to ensure campaigns reflect the client's overall brand strategy and demographic Optimize campaigns with strategic direction and identify new and creative ways to maximize results. Skills and qualifications Understanding of web traffic metrics/analytics Strong verbal and written communication skills Experience creating and scheduling content calendars Short form writing experience is necessary within social content context Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok Excellent time management skills and customer-service oriented attitude Excellent attention to detail is a must Excellent analytical, written, and verbal communication skills Ability to work in a fast-paced environment and learn quickly Self starter; takes initiative; excellent time management skills and ability to work independently and as part of a team Experience using social publishing tools (Sprout Social, Social Studio) Preferred qualifications 3-4 years' experience working as a social media strategist or manager A bachelor's (or equivalent) degree in marketing or a related field Hands-on experience using social media to build brand awareness Ability to identify target audiences' preferences and produce tailored content