Demand Gen Marketing lead

Remote - US.At Eng Flow, we help developers save time by accelerating software builds and tests. Our cloud-based, distributed service optimizes developer workflows through remote execution and caching, improving efficiency, productivity, and product quality.Backed by top investors, Eng Flow is redefining how companies build software and ship well-tested products. Our solutions speed up builds by a factor of 10 or more, while our observability platform provides actionable insights for optimization. You will drive customer acquisition, conversion, and expansion by building a high-performing inbound engine. You’ll own the strategy for paid media, organic content and distribution, SEO, and strive to improve the quantity and quality of our inbound leads.What You’ll DoOwn and execute campaigns that include: paid digital, email, webinars, SEO, virtual events, and more.Develop and implement lifecycle marketing tactics and programs to engage prospects throughout their journey on our website and other platforms.Drive new business meetings from Marketing efforts with a focus on MQLs.Report on overall ROI of lead generation activities and engagement metrics.Partner with Eng Flow product marketing to ensure the best message is being delivered.Contribute to strategic messaging campaigns.Analyze campaign performance via Google analytics and/or new tools to inform strategy.Test and optimize marketing tactics for customer acquisition.Partner with Eng Flow engineers to help us better broadcast Eng Flow’s technical blogs.Source and evaluate marketing tools and platforms for varying needs.Partner with the Product Marketing team to analyze and improve marketing collateral and messaging.Coordinate with the Field Marketing team on invites and follow ups to events and other leads.Work closely with Senior Management and Sales teams to support product and sales growth.This role reports to the Head of Sales and Marketing.RequirementsThe ideal candidate will be a results-oriented, self starter.5+ years in marketing for a SaaS or Tech startup with a proven track record and concrete examples of past successes.Proficient in Google Analytics, SEO, social, paid and unpaid search strategies.Strong understanding of performance analytics across the customer funnel.Successful lead generation and customer acquisition track record.Effective cross-functional collaboration with sales, product marketing, and engineering teams.