Demand Generation Digital Marketing Specialist

Job Overview

Are you a talented digital marketer with a passion for driving business growth? We invite you to join our dynamic Demand Generation Team as a Demand Generation Digital Marketing Specialist. In this exciting role, you will create, implement, and fine-tune innovative marketing strategies targeted at our Enterprise market segment. Your efforts will focus on planning and executing comprehensive marketing programs that not only generate new opportunities but also advance existing ones. By leveraging data analysis, you will optimize performance to meet ambitious sales goals. If you thrive in a collaborative environment and have a knack for developing impactful campaigns that foster growth, we want to hear from you!

About Us

ICIMS is a top-tier enterprise hiring platform, trusted by organizations in over 200 countries to enhance their recruitment processes. Combining the reliability of enterprise solutions with cutting-edge AI capabilities, we transform talent acquisition into a strategic asset. Over 25 years, we have developed comprehensive hiring solutions that improve recruitment efficiency, reduce costs, and elevate candidate experiences, all while helping organizations build adaptable and high-performing workforces.

Responsibilities

Formulate and execute marketing plans aimed at acquiring new customers and achieving defined sales goals. Design and coordinate integrated marketing initiatives that maximize lead generation, both inbound and Account-Based Marketing (ABM). Collaborate with Marketing Operations and utilize the CRM (Salesforce) to ensure accurate lead assignment throughout the buyer journey. Work closely with Marketing stakeholders to align on campaign planning needs, covering digital, content, and events. Manage relationships with third-party vendors and oversee budget allocations to ensure successful campaign execution. Act as a marketing expert within your segment, partnering with sales teams to refine strategies. Analyze market trends to identify gaps and develop effective go-to-market strategies for target demographics. Create and implement testing strategies that drive engagement and brand recognition while contributing to the sales pipeline. Provide regular reports to leadership, suggesting actionable insights for enhanced performance. Stay current with account-based marketing best practices and share insights for continuous improvement. Utilize internal tools to provide data and insights on target accounts and contacts. Qualifications

3-4 years of experience in marketing, demand generation, or related fields in a fast-paced B2B SaaS environment. Bachelor's degree in Marketing, Business, or a related field. Demonstrated ability to work effectively with cross-functional teams. Proficient in marketing automation tools and their integration with CRM systems. Strong multitasking skills in a fast-paced work environment. Excellent written and verbal communication abilities. Experience with platforms like Marketo, Salesforce, and 6Sense is advantageous. Solid analytical skills with a focus on reporting and multi-channel campaign performance. Knowledge of the technical sales cycle and effective marketing communications. Experience in project and budget management is a plus. Creative problem-solving skills and flexibility in approach. Results-oriented mindset with meticulous attention to detail. Advanced proficiency in Microsoft Office is a plus. EEO Statement

At ICIMS, we believe in fostering an inclusive environment where everyone belongs. We are committed to diversity and to building a team that reflects various backgrounds, perspectives, and talents. We are proud to be an equal opportunity employer, prohibiting discrimination and harassment of any kind. If you need accommodation due to a disability, please reach out to us.

Compensation and Benefits

We accept applications for this position on an ongoing basis until it is filled. Applications will be reviewed as received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $70,000-$90,000 annually, based on experience, skills, education, and market data. This range reflects our commitment to equitable compensation practices.

Our benefits package includes competitive health and wellness options, 401(k), parental leave, tuition reimbursement, open vacation policy, and more. Benefits may vary by location, role, and tenure.