Demand Generation Manager

For more than 30 years, ECI Software Solutions has been providing industry-specific, cloud-based business management software and services to small and medium-sized businesses. The Demand Generation Manager is responsible for the strategy and execution of marketing programs that capture, and nurture leads across multiple channels for our B2B eCommerce platform. In this role, you will be responsible for developing integrated campaigns and programs to generate leads through digital channels including paid search, paid social, website/SEO optimization, content generation, and additional supporting activities. The position reports to the Director of eCommerce Marketing and will work closely with product marketing and sales. Experience: • 3+ years in B2B demand generation marketing • Proven experience driving desired results through digital channels • Strong understanding of SEO and inbound marketing strategy and execution • Experience in marketing for B2B ecommerce or other SaaS products • Experience with in the Distribution, Lumber Home and Build Supply, Manufacturing, or Residential Home Construction Industry preferred