Demand Generation Manager - Marketing

As the Demand Generation Manager, you will own the strategy, performance, and execution of Roundstone’s demand generation engine—driving marketing qualified leads (MQLs) and nurturing existing leads through integrated campaigns across content, digital, and events. Own the integrated demand generation strategy across content, digital, and events to drive MQL growth and pipeline contribution across paid, owned, and partner channels Collaborate with Marketing Leadership to refine target audiences, buyer personas, customer experience journeys, and messaging strategies Develop and execute multi-channel campaigns that attract new prospects and convert existing leads into viable sales pipeline Oversee core Marketing demand functions and output, including SEO/GEO, paid digital advertising, content marketing, marketing automation, and live and virtual events Position the website as a high-performing centerpiece of the digital strategy, driving high quality traffic, engagement, and conversion Support the development and activation of content (blogs, ebooks, webinars, and events), aligning topics and formats to audience needs and campaign objectives Translate content into demand by guiding promotion across digital channels, including LinkedIn, Google search and display, and email Bachelor’s degree in marketing, communications, business, or a related field 5–8 years of B2B marketing experience with a focus on demand generation and integrated campaigns Experience managing or mentoring team members, with a hands-on, collaborative leadership style Strong working knowledge of digital marketing channels including LinkedIn paid and Google search/display Experience executing and optimizing multi-channel campaigns tied to pipeline outcomes Familiarity with industry events and trade shows as a demand generation channel Experience with marketing automation platforms such as Pardot (or similar) Strategic and analytical mindset with the ability to use data to drive decisions Strong verbal and written communication and stakeholder management skills Experience with Salesforce and ZoomInfo is a plus Experience in the health insurance, benefits or financial services industry is a plus Digital marketing agency experience is a plus We’re leaders in our industry, so naturally, we look out for our employees’ best interests with a robust benefits package. At Roundstone Insurance we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.