Location: Fayetteville, AR Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns) Analyze channel performance and implement testing and optimization plans Partner with Sales and Marketing to improve lead quality and conversion rates Support campaign planning and execution for integrated demand initiatives Maintain accurate data, reporting, and performance insights for assigned programs Required Qualifications Bachelor's degree in Marketing, Business, or a related field3–6 years of experience in B2B demand generation, digital marketing, or growth roles Proven ability to optimize campaigns and improve conversion metrics Proficiency with marketing automation and CRM tools (HubSpot required) Strong analytical skills and comfort working with performance data Excellent collaboration and communication skills Experience using AI tools in the workplace to improve content quality, streamline workflows, and optimize execution efficiency across marketing operations and communications Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
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