Demand Generation Marketing Specialist

# Palisade Working from our corporate office in Ithaca, NY, the Demand Generation Marketing Specialist will work closely with the Marketing Director to support and execute key demand generation efforts to deliver traffic, leads and marketing-driven pipeline in partnership with sales. * Work with Marketing Director on demand generation efforts, to execute lead & account acquisition strategy through multi-channel targeted lead generation / ABM campaigns * Create, execute and manage campaigns in Marketo with an eye to developing the customer journey and building pipeline * Analyze and test landing pages and forms to optimize conversions * Collaborate with marketing peers to maintain database of named contacts, working to align marketing and sales in defining the target audience to improve data quality, reporting, segmentation, and messaging * Understand Palisade’s market and buyer personas; refine messaging and campaign offers * Develop, execute, and optimize targeted email and nurture campaigns in Marketo. Investigate and repair data gaps in reporting * Optimize for scale to find areas to streamline and increase efficiencies in demand generation efforts * Work as part of team to maintain accounts (e.g. Google Ads) and manage SEM campaigns and tracking. * Bachelor’s degree in marketing, communications, or related field and a minimum of 5 years of experience in demand generation for a B2B company * Proficient in marketing automation technology, and data analysis * Familiarity with Google Ads and experience in managing PPC campaigns is preferred * Experience managing ad platforms including Google Ads, Facebook, Twitter, and LinkedIn advertising is desirable * Familiarity with Google Analytics, including strategies for building organic web traffic and using SEO tools is preferred * Strong written and communication skills and an ability to synthesize ideas and transform them into compelling, clear communications, with excellent attention to detail is required * Familiarity with HTML is highly preferred, and knowledge of Marketo is a plus