Demand Generation Marketing Manager

Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.

Job Overview
RDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You’ll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support.
This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.

Essential Responsibilities and Duties
Lifecycle Marketing & Lead ManagementBuild, maintain, and optimize nurture sequences in Salesforce Account Engagement (Pardot)Own lead scoring, segmentation, and list hygiene across the marketing databasePartner with sales on lead routing, follow-up workflows, and conversion handoffEnsure clean data flow between Pardot and Salesforce CRMReporting & PerformanceBuild and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contributionTranslate data into actionable recommendations for ongoing campaign optimization Track and report on KPIs across channels, segments, and product linesSocial MediaOwn RDI’s organic social presence (LinkedIn-led), including content planning, posting cadence, community engagement, and performance trackingCollaborate with our in-house videographer to integrate video assets into social campaignsIdentify and execute paid social opportunities as part of broader demand gen campaignsEvent Marketing SupportDrive pre-event and post-event marketing campaigns for trade shows, webinars, and industry eventsManage event landing pages, email sends, lead capture, and follow-up nurturesTrack and report on event-driven lead and pipeline performanceQualifications3–5 years of B2B marketing experience, with hands-on demand generation, lifecycle, or marketing operations workDirect experience with Salesforce and a marketing automation platform — Pardot / Salesforce Account Engagement strongly preferred; HubSpot or comparable acceptableStrong analytical skills. Comfortable building reports, interpreting data, and using it to drive decisionsSolid copywriting eye, particularly for email and socialWorking knowledge of social media management tools and best practicesExperience supporting event marketing (trade shows, webinars, virtual events)Self-directed and resourceful. Able to own initiatives on a lean team without heavy oversightBachelor’s degree in Marketing, Business, Communications, or a related fieldNice to HaveExperience marketing to industrial, manufacturing, or technical buyersFamiliarity with ABM strategy and toolsExperience with paid digital advertising (LinkedIn Ads, Google Ads)Basic design literacy (Canva, Figma, or similar)