Sept. 3, 2026

Demand Generation Marketing Manager - ELS

Blackhawk Network Springfield, Massachusetts

people manager in the Demand Gen job family (P7), you will lead a pod of demand generation specialists, ensuring flawless execution of on role in campaign planning, optimization, and reporting. Be accountable for campaign performance across your pod; regularly review pipeline, SQOs, conversion, and ROI metrics and drive optimization plans. Champion consistent use of core marketing systems (e.g., marketing automation, CRM, Workfront/project management, and analytics tools) across your team. years of relevant B2B marketing experience, with a strong focus on demand generation and pipeline creation for complex products or services.

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