Demand Generation Marketing Manager

Pay Rate: $30 - $33/Hour

Duties:

You will:

Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets. Maintain regular, asynchronous communication with international market teams on project deliverables. Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others). Own daily campaign monitoring, pacing, optimization, tracking and reporting. Surface opportunities for testing and improvements based on daily, weekly and monthly trends. Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics. Build and maintain relationships with 3rd partners (tech partners, creative agencies). Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.

Skills:

You have:

A BA/BS degree or equivalent practical experience A minimum of 3 years of related performance marketing experience Experience working cross-functionally and optimizing towards multiple KPIs An analytical mindset to drive performance marketing Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere A passion for marketing, staying up to date on industry and platform news High levels of integrity, autonomy, and self-motivation Strong oral and written communication skills An energetic and willing attitude

Bonus:

Experience writing ad copy SQL knowledge

Education:

You have:

A BA/BS degree or equivalent practical experience A minimum of 3 years of related performance marketing experience