Demand Generation Specialist

We need a Demand Generation Specialist who can execute our entire lead gen function—from campaign strategy to execution to optimization. You'll be the HubSpot expert and campaign engine for our marketing team, working closely with our Marketing Manager to fill the pipeline with qualified opportunities. Performance Analysis & Optimization • Own demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROI • Build dashboards that show marketing's revenue impact • Analyze what's working, what's not, and make data-driven recommendations • Report campaign performance to leadership with clear insights Required Experience: • 4-6 years of B2B demand generation and HubSpot experience • Deep knowledge of both HubSpot Marketing Hub and Sales Hub • Proven track record generating MQLs, SQLs, and marketing-attributed pipeline • Experience building lead scoring, routing, automation, and workflows from scratch • Strong analytical skills with experience in attribution and ROI analysis • Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager) Your Working Style: • Strategic AND tactical - You can develop campaign strategy and also build the workflows • Self-starter - You identify problems and solve them without waiting to be told • Systems thinker - You build things that scale, not one-off Band-Aids • Data-driven - You make decisions based on metrics, not gut feel alone • Collaborative - You work well with both creative and technical teammates • Realistic - You know small business means wearing multiple hats and you're energized by that