Dentive, LLC is hiring: Digital Advertising Coordinator in Provo

Job DescriptionJob DescriptionCompany ProfileDentive is a Dental Partner Organization (DPO) for world-class, growth-oriented doctors committed to exceptional patient care. We provide strategic support that helps our partners achieve their goals with our business partnership model. The role requires a proactive team member who can focus on identifying and connecting new patients who deserve comprehensive care with our partners’ dental offices.Essential FunctionsDevelop and optimize digital marketing campaigns, identifying new patients who desire and deserve comprehensive care and connecting them with doctors and officesProactively review and update existing digital marketing campaigns, including search term reviews, negative keyword additions, audience signal testing, creative testing and other similar activities.Manage day-to-day execution of paid media campaigns to engage and connect prospective patients seeking care with doctors and officesManage paid media budgets and channel mix to best practice levels of efficiency and effectiveness, in collaboration with Marketing team experts and partnersSupport Marketing team in developing regular campaign reports and recommendationsCollaborate with Marketing team to build effective assets (ad creative, landing pages, calls to action) and implement tracking for paid media campaignsOther duties as assignedJob QualificationsBachelor’s degree in marketing, business or a related field is preferred3+ years of experience in digital marketing, with an emphasis on B2C in an industry with transferable experienceProven track record in customer acquisition and retention, particularly with multi-channel funnel management and extended conversion cyclesExpert user of marketing technology systems: digital advertising platforms, lead management platforms/CRM, reporting visualization, landing pages and web analytics platforms (e.g. Google Analytics)Experience creating, managing and optimizing paid digital advertising campaigns in Google Ads, Meta, and other relevant platforms to best practice levels of performanceResults-oriented with a focus on measurable outcomesStrong analytical skillsAbility to work collaboratively and confidentially.Thrive in a challenging fast-paced work environment and enjoy being surrounded by incredible team members who will help you grow and do your best workPhysical /Other RequirementsDemonstrated proficiency in Microsoft Office Suite (Word, Outlook, Teams, PowerPoint).While performing the duties of this job, the employee is occasionally required to stand, walk, sit, reach with hands and arms, and talk or hear.Employees must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.