April 29, 2025

Digital Account Executive

Digital First Media Scranton, Pennsylvania

This position requires a self-motivated individual who can work independently to expand the digital revenue base by developing new business opportunities. Understanding the current needs of your client base is vital; you will need to communicate the benefits of our audience-based marketing solutions effectively and sell the appropriate campaigns that align with those needs. Researching problems and providing tailored solutions will require a solid understanding of the company's digital products and how they relate to customer needs and market trends. Responsibilities • Develop and execute prospecting strategies to uncover new business opportunities , • Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals , • Work independently to retain and upsell newly developed business through consistent campaign performance management , • Stay abreast of emerging trends in digital products, technology, measurement and analytics , • Provide weekly reporting on account activity, pipeline and revenue around Key Categories , • Identify the current needs of client base and communicate the benefits of audience-based marketing solutions , • Work through objections and concerns regarding costs, budgets and selling strategies , • Research problems and provide solutions related to the company's digital products Requirements • Bachelor's degree in marketing, systems, communications or a related field; or equivalent combination of education and experience , • Minimum of five to eight years of sales experience or experience in an advertising division , • Ability to work well both independently and as part of a team , • High level of professional communication ability , • Understanding of how to grow and maintain market share; ability to accurately develop forecasts and manage pipelines , • Demonstrated record of success in a goal-oriented, highly accountable environment , • Ability to effectively manage time as it relates to focus on sales related activities , • Valid driver's license and reliable transportation required

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