Description As a Digital Activation Strategist, you will participate in the planning process and selection of digital media tactics. Responsibilities • Monitor campaign performance against KPIs and manage daily spend, budgets, and optimizations • Review and document orders from the Media Team and coordinate with ad ops on ad trafficking • Ensure all campaign elements are provided to the Trading Team for timely launches • Collaborate with internal and external teams for creative swaps • Analyze campaign performance and provide strategic insights • Assist the Media Planning Team for assigned regions and enhance the programmatic offering • Resolve invoice discrepancies with internal and external contacts • Provide guidance to Activation Assistants and Junior Activation Strategists Qualifications • Four-year degree in Advertising, Marketing, Media, or a related field • Minimum of 2-3 years of experience in programmatic buying or media planning/buying • Ability to deliver quality work under tight deadlines • Familiarity with filters and formulas such as VLOOKUP is a plus Why work in Birmingham, AL
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