Digital Ad Buyer & Performance Strategist

Process Group | In-Office |

Process Group is seeking a data-driven Digital Ad Buyer & Performance Strategist to manage and optimize paid media across multiple digital platforms. This role is responsible for driving measurable growth, maximizing return on ad spend, and scaling revenue through smart, performance-focused media buying.

This position works closely with executive leadership and plays a key role in managing a $2M+ annual ad spend budget across multiple brands.

Role Overview

The Digital Ad Buyer & Performance Strategist will evaluate campaign performance, place and optimize ads, and continuously refine strategy to increase revenue and efficiency across platforms, including Meta, Google, Reddit, and emerging channels.

This is a ROAS and revenue-focused role with strong ownership over media performance and growth.

Key Responsibilities

Plan, launch, and manage paid media campaigns across Meta, Google, Reddit, and emerging platforms
Optimize campaigns daily to improve ROAS, CPA, and overall revenue performance
Analyze data and performance trends to guide media buying and scaling decisions
Manage and allocate a $2M+ annual advertising budget efficiently
Develop testing strategies for creatives, audiences, and funnel optimization
Track and report on performance metrics, including ROAS, CAC, LTV, and conversion rates
Collaborate with creative and marketing teams to align messaging with performance insights
Identify growth opportunities across new channels, audiences, and campaign structures
Build performance dashboards and provide clear reporting to leadership

Qualifications

3–5 years of experience in digital media buying or performance marketing
Agency experience preferred
Strong expertise in Meta Ads and Google Ads required
Experience managing large ad budgets ($1M+ preferred)
Highly analytical with a strong understanding of attribution and performance metrics
Proven track record of scaling campaigns profitably
Experience with testing frameworks, funnels, and conversion optimization
Comfortable working in a fast-paced, performance-driven environment

Role Details

Location: In-Office
Salary: $60k-70k
Reports To: CEO
Focus: Revenue growth, ROAS, and performance optimization

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Work Location: In person