Digital Ad Buying Manager

Shape the Future of Waterless Beauty with Oliveda Waterless Beauty is the fastest growing sector in the entire beauty industry, and we are the fastest growing waterless beauty brand disrupting the industry. You will play a key role in driving customer acquisition and revenue growth, with a strong focus on performance efficiency and profitability. Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram), Google, TikTok, and other performance channelsOptimize campaigns daily to consistently achieve and scale a minimum ROAS of 3.5x+Analyze performance data to identify trends, opportunities, and areas for improvementCollaborate with creative teams to develop high-converting ad creatives and messagingConduct continuous A/B testing across audiences, creatives, funnels, and landing pagesManage and allocate advertising budgets efficiently to maximize profitability and scaleMonitor key performance metrics including ROAS, CPA, CAC, and MERProvide clear reporting and actionable insights to leadershipStay ahead of platform updates, trends, and best practices in performance marketing 3+ years of experience in media buying or performance marketingProven ability to scale paid campaigns while maintaining ROAS of 3.5x or higherStrong analytical skills with experience in Meta Ads Manager, Google Ads, and analytics toolsExperience in e-commerce, beauty, or DTC brands is highly preferredStrong understanding of funnel performance and customer acquisition economicsAbility to work in a fast-paced, high-growth environmentStrong communication, testing mindset, and ownership mentality