Digital Ad Designer (Contractor)

Your job is to execute and communicate when something in the brief won't work. What You'll Produce Static and animated ad assets across Meta (Feed, Stories, Reels), Google Display, TikTok, programmatic, and email, delivered in all required size variations, typically 8 to 15 per concept.Platform-ready files: correct dimensions, correct file format, within spec on weight, every time, without reminders.Motion assets where required: GIFs, short-form video, HTML5, including native-feeling, lo-fi UGC-style executions that don't look like agency ads.Rapid iterations: when feedback comes, you turn it fast. Hard Requirements | Non-Negotiable Your application will not move forward without these:6+ years designing digital ad creative specifically for paid media, not general graphic design, not social content.A portfolio showing ad creative across multiple platforms and multiple brands, with visible evidence that you understand platform format differences.You can name current file size limits for Meta feed images, Google Display, and TikTok video without looking them up.You know the difference between a 1:1, 4:5, 9:16, and 1.91:1, and you know which placements they serve.Figma and/or Adobe Creative Suite (Photoshop, Illustrator, After Effects), proficiency, not familiarity.Ability to work from a brief to final delivery with minimal hand-holding. What Will Make You Stand Out Prior work at a performance marketing agency or in-house at a DTC brand where creative was measured against ROAS, CTR, or CPA.Strong instincts for visual hierarchy that drives action: you design for the scroll stop and the click, not just the screenshot.Experience producing lo-fi, UGC-style creative that feels native, and knowing when that's the right call versus a polished execution.Motion and animation skills for short-form video and GIFs, especially thumb-stopping first frames that function within TikTok and Reels native environments.Familiarity with AI creative tools and the judgment to know when they help and when they don't.Experience helping build or improve a production workflow, not just working inside one. If something needs a revision, we'll tell you exactly what and why.