Digital (Ad) Marketing Specialist at Fast Growing Startup in Irvine

In this role, you’ll create ad campaigns and monitor and analyze data to inform campaign efforts and be responsible for overseeing the performance of various online marketing tools including Instagram, Facebook, Google Ads and LinkedIn. Additionally, you’ll work with different teams to align with our various marketing, advertising and product launch initiatives. * Design digital advertising campaigns aligned with business goals * Plan, develop and execute ad campaigns, including online advertising and social media * Own and maintain site analytics, metrics and campaign reporting and monitor ROI and KPIs * Create ads, including light copy for the ads * Set strategies to target audiences in specific companies, geographic regions, roles and more * Perform weekly analysis and insights on campaign performance * Review performance data and make recommendations to optimize for increased conversion and sales * Propose campaign and process improvements and execute new strategies on delivering established KPIs ## You’ll need to have: * Proven work experience as a Digital Media Specialist, Digital Marketing Manager or equivalent role * Experience using analytical tools and placing ads on Google, Instagram and Facebook (LinkedIn is a plus)