Digital Ad Operations Specialist

Digital Ad Operations Specialist

Position Summary

BOOM is seeking a detail-oriented Digital Ad Operations Specialist with 3–5 years of hands-on experience managing and trafficking digital advertising campaigns across Google Ads, Meta Ads, and programmatic DSPs.

This individual will play a critical role in launching, managing, optimizing, and quality-controlling campaigns for a wide range of clients. The ideal candidate combines technical execution with analytical thinking and thrives in a fast-paced agency environment where accuracy, efficiency, and continuous optimization are expected.

This position works closely with our Director Of Accounts to ensure campaigns are launched correctly, perform efficiently, and meet client KPIs.

Primary Responsibilities

Campaign Setup & Trafficking

Build and launch campaigns across:Google Ads (Search, Pmax, Shopping, Display, YouTube)Meta Ads (Facebook & Instagram)Programmatic DSPs (i.e. Trade Desk, Google 360, Zeta, Quantcast etc.)Configure audiences, budgets, bidding strategies, placements, and conversion goalsQA campaigns prior to launchVerify tracking and attributionMaintain campaign naming conventions and organizational standardsCampaign Management & Optimization

Monitor campaign performance dailyAdjust budgets and bidding strategiesOptimize targeting and audience segmentationConduct keyword optimizationManage negative keyword listsTest creative variationsIdentify optimization opportunitiesImprove ROAS, CPA, CTR, and conversion ratesProgrammatic Advertising

Traffic display, video, CTV, native, and audio campaignsBuild audience targeting strategiesManage frequency capsConfigure geotargetingSet pacing rulesOptimize inventory qualityTroubleshoot delivery issuesTracking & Analytics

Validate conversion trackingMonitor pixels and event trackingReview attribution dataIdentify discrepanciesAssist with reporting and performance analysisMaintain dashboard accuracyQuality Assurance

Ensure campaigns launch accurately and on timeReview URLs, creatives, tracking parameters, and budgetsAudit campaign settings before launchMonitor account health and policy complianceTroubleshoot platform issuesRequired Qualifications

3–5 years managing paid digital advertising campaignsStrong experience with Google Ads, Meta Ads Manager, Programmatic DSP platformsExperience managing six-figure monthly advertising budgetsUnderstanding of:Conversion trackingGoogle Tag ManagerGoogle Analytics 4UTM parametersStrong Excel/Google Sheets skillsHighly organized with exceptional attention to detailComfortable managing multiple client accounts simultaneouslySuccess in This Role

Within the first 30 days, this individual will be expected to:

Independently launch campaigns across Google, Meta, and programmatic platformsMaintain high campaign accuracy with minimal QA issuesProactively identify optimization opportunitiesMeet launch deadlines consistentlyContribute to improved campaign performance across client accountsBecome a trusted technical resource for the client services teamWhat You'll Bring

We're looking for someone who is:

Highly analyticalDetail-orientedProcess-drivenCurious and always learningComfortable with dataAble to prioritize multiple deadlinesA proactive problem solverPassionate about digital advertisingCompensation

For a candidate with 3–5 years of agency experience:

Salary: $70,000–$90,000 (Depending on experience)Benefits including group health, dental and vision insurance, 401K with company match, optional life insurance and more.Why BOOM?

At BOOM, we're not just media buyers—we're growth partners. Our team manages sophisticated omnichannel campaigns that combine paid search, paid social, programmatic advertising, analytics, creative strategy, and attribution to help clients grow their businesses. You'll work with a collaborative team that values innovation, accountability, transparency, and continuous improvement while managing campaigns across industries that make a measurable impact.