Job Overview
Digital Ad Specialist - CAG job at Continental Automotive Group. Austin, TX. As a Digital Ad Specialist, you will be responsible for driving successful paid social media campaigns across multiple platforms for a variety of clients. You will work closely with clients and the creative team to ensure that campaigns are effective, engaging, and aligned with client goals.
Your role will involve strategic planning, execution, performance analysis, and reporting of social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and more.
Key Responsibilities Campaign Strategy and Planning: Develop and implement paid social media strategies for multiple clients and brands. Collaborate with clients and internal teams to understand their goals, target audience, and marketing objectives. Research trends, audience behaviors, and industry benchmarks to inform campaign strategies.
Campaign Execution: Create, launch, and manage paid social media campaigns across Facebook, Instagram, LinkedIn, Twitter, TikTok, and other platforms. Develop and test ad copy, creative assets, and audience segments for optimized performance. Collate data based on previous campaigns to formulate a retargeting plan. Manage budgets for multiple clients, ensuring optimal ROI.
Performance Analysis & Reporting: Track, measure, and analyze campaign performance across key metrics such as CPC, CPM, ROAS, CTR, and conversion rates. Provide insights and recommendations for improving campaign performance. Generate weekly and monthly performance reports for clients, highlighting key successes, areas for improvement, and actionable recommendations.
Handle any questions or issues clients may have with the campaigns. Regularly monitor and optimize campaigns for maximum performance, adjusting targeting, creative, and budget allocation as necessary. Stay up-to-date with industry trends and platform updates to ensure campaigns are using the latest tools and st
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