Digital Ad Specialist Job at Dion Marketing in Jacksonville

Get AI-powered advice on this job and more exclusive features.Dion Marketing Company is a strategic marketing firm that helps businesses grow. We specialize in marketing plan development and execution that integrates advertising, public relations, graphic design and social media into integrated campaigns for a variety of clients throughout the country.Located in the Beaches area of Jacksonville, FL, we have over two decades of experience and several marketing awards of excellence. Dion Marketing focuses on quality and results, with a responsive, hands-on approach. We are hiring a Digital Ad Specialist to execute integrated, cross-functional marketing campaigns to maximize our client's return on investment on digital advertising.Responsibilities• Strategically plan, execute, and continuously optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).• Conduct in-depth keyword research, audience segmentation, and competitor benchmarking to inform campaign strategy.• Support content development efforts for digital campaigns, including written and visual content for paid ads, email, blogs, and social media.Support content development efforts for digital campaigns, including written and visual content for paid ads, email, blogs, and social media.• Monitor daily performance metrics, including CPC, CTR, CPA, ROAS, and conversion rates, ensuring campaigns meet KPIs.• Execute A/B testing across ads, landing pages, and audience targets to drive ongoing improvements.• Develop and implement retargeting and lookalike audience strategies to boost engagement and conversions.• Deliver clear, insightful weekly and monthly performance reports with actionable recommendations.• Manage budgets effectively, ensuring optimal allocation and maximum return on ad spend.• Stay informed on the latest trends, algorithm updates, and policy changes across ad platforms.• Perform other duties as assigned.Qualifications• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.• Strong grasp of performance marketing metrics, tracking technologies (GA4, GTM, Facebook Pixel), and data interpretation.• Proficiency with tools such as Google Ads Editor, Meta Business Suite, and Google Analytics.• Advanced Excel skills for budgeting, forecasting, and reporting.• Detail-oriented with strong analytical, organizational, and time-management skills.• Google Ads and Meta Blueprint certifications are highly desirable.Preferred Attributes:• Experience in an agency environment or managing multiple brands.• Strong writing skills and a keen eye for visual storytelling.• Ability to collaborate effectively with cross-functional teams, including design, product, and sales.• Comfort working in a fast-paced, performance-driven setting.This is an in-office position.Starting pay is $52,000 based on experience.M-Th, 8:30-5:00, F 8:30 to 2:30-4:30Benefits offered after 3 months include healthcare, dental, and moreHow to Apply:Send resume to [email protected] levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionDesign, Art/Creative, and Information TechnologyIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Dion Marketing by 2xGet notified about new Digital Specialist jobs in Jacksonville, FL.Special Projects Coordinator - Physician RecruitmentWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.