Digital Ad Trafficker

Digital Ad TraffickerGood Karma Brands is seeking a Digital Ad Trafficker to join our team. This teammate will play a critical role in the successful execution, delivery, and optimization of digital advertising campaigns across Good Karma Brands' portfolio of ESPN and NBA assets.The role is ideal for a highly organized, detail-oriented professional who enjoys managing digital advertising campaigns and solving technical challenges. Working closely with Sales, Account Management, Operations, and external partners, the Digital Ad Trafficker will execute, monitor, troubleshoot, and optimize campaigns across Good Karma Brands' ESPN and NBA partnerships.The ideal candidate is a proactive communicator who thrives in a fast‑paced environment, embraces accountability, and delivers high-quality work with exceptional attention to detail.Daily Tasks of a Digital Ad TraffickerTraffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad‑serving platformsConfigure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirementsMonitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectivesOptimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvementCollaborate with third‑party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reportingGenerate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challengesPartner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful executionAnalyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomesEnsure compliance with platform policies, privacy regulations, industry standards, and brand guidelinesIntegrate AI tools into daily workflows to improve campaign execution, reporting, troubleshooting, operational efficiency, and overall effectiveness while maintaining quality standardsSupport special projects, platform initiatives, process improvements, and new digital advertising opportunities that contribute to business growth and partner successServe as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and TeamworkPreferred Knowledge, Skills and Qualifications 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilitiesRequired experience trafficking and managing campaigns within both Google Ad Manager (GAM) and Free WheelStrong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimizationExperience working with third‑party ad‑serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systemsAbility to work independently while collaborating effectively within a team environmentSales and partner‑facing experience preferredDemonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standardsStrong organizational, analytical, troubleshooting, and problem‑solving skillsExceptional attention to detail and commitment to executional excellenceProficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI‑powered productivity toolsAbility to manage multiple campaigns, priorities, and deadlines in a fast‑paced environmentExcellent written and verbal communication skillsStrong relationship‑building and cross‑functional collaboration skillsPersonal accountability, initiative, and willingness to accept and provide feedbackHours / Salary / BenefitsPay Transparency: The anticipated compensation for New York‑based…

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