Digital Ads Manager

We’re looking for an experienced Digital Marketing Ad Buyer to manage and scale high-performance lead generation campaigns across Google Ads, Facebook Ads, YouTube Ads, Tiktok ads and Linkedin Ads. This is a high-responsibility role ideal for a data-driven media buyer who thrives in fast-paced, startup-style environments. Responsibilities: • Build and manage paid ad campaigns from scratch across Google, Facebook, TikTok, LinkedIn, and YouTube • Optimize campaigns daily to improve lead quality, conversion rates, and CPL • Lead strategy and execution across three segments: internal marketing, client retainer accounts, and Pay-Per-Lead seller campaigns • Collaborate with creatives (copy, image, and video teams) to guide ad assets and testing • Troubleshoot and manage technical tracking issues: pixels, GTM, RedTrack, Hyros, offline conversions • Analyze and report performance clearly using Google Analytics, Looker Studio, and internal dashboards • Create SOPs and systems based on past experience to improve operational efficiency Qualifications: • Minimum 5 years of experience in digital media buying • Proven experience managing $100,000+/mo in ad spend • Strong lead generation background; experience with high-volume lead funnels • Familiarity with real estate or investor audiences is a plus • Experience scaling campaigns to $5K/day while maintaining ROI • Strong analytical skills and the ability to evaluate campaign data and make decisions • Proficient in Google Ads, Facebook Ads, YouTube Ads, Tiktok Ads, Linkedin • Experience with Google Analytics, Looker Studio, GTM, and at least one ad tracking tool (e.g., RedTrack or Hyros) • Strong verbal and written communication skills • Ability to work independently and report clearly on performance metrics Compensation & Benefits: • Competitive salary based on experience • Fully remote role with flexible hours • Performance bonuses are available based on KPIs • Opportunity to grow with a fast-scaling marketing agency • Work directly with the founder and executive team on high-impact initiatives