Digital Ads Manager

This role will manage a substantial advertising budget, oversee relationships with external agency partners, and work cross-functionally with our web and content teams to optimize campaign performance and user experience. This role will also collaborate with our analytics and web development teams on landing page strategy and optimization. Required Qualifications • 5 years of experience managing digital advertising campaigns with demonstrated success in Google Ads and Meta platforms • Experience managing six-figure or larger advertising budgets • Proficiency in Google Analytics 4 and other analytics tools • Strong understanding of campaign structure, bidding strategies, audience targeting, conversion tracking, and performance optimization across multiple campaign types • Demonstrated analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions • Experience with A/B testing, landing page optimization, and conversion rate optimization • Proven ability to manage agency relationships while maintaining hands-on campaign management expertise • Excellent project management and communication skills with the ability to coordinate across teams • Comfortable presenting performance data and strategic recommendations to leadership We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that respects work-life balance. Family First is a nonprofit organization dedicated to strengthening families through digital content and resources.