Digital Ads Manager

Family First is seeking an experienced Digital Ads Manager to lead our paid digital advertising strategy and execution across multiple ad platforms including Google, Meta, Spotify, and Tik Tok. This role will manage a substantial advertising budget, oversee relationships with external agency partners, and work cross-functionally with our web and content teams to optimize campaign performance and user experience. The ideal candidate combines strong technical expertise in digital advertising with the ability to translate our mission into effective acquisition campaigns. This role will also collaborate with our analytics and web development teams on landing page strategy and optimization. 5 years of experience managing digital advertising campaigns with demonstrated success in Google Ads and Meta platformsExperience managing six-figure or larger advertising budgetsProficiency in Google Analytics 4 and other analytics toolsStrong understanding of campaign structure, bidding strategies, audience targeting, conversion tracking, and performance optimization across multiple campaign typesDemonstrated analytical skills with the ability to interpret data, identify trends, and make informed optimization decisionsExperience with A/B testing, landing page optimization, and conversion rate optimizationProven ability to manage agency relationships while maintaining hands-on campaign management expertiseExcellent project management and communication skills with the ability to coordinate across teamsComfortable presenting performance data and strategic recommendations to leadershipPreferred Qualifications