Digital Ads Manager (Health/Fitness)

This role is for someone who is equally strong in strategy + execution, has proven success in health/fitness, and can operate with excellent communication and reliable follow-through. You will be ultimately responsible for digital advertising performance, including attribution integrity and CAC reporting. Edge (B2B): An interactive training board used by teams, training centers, and performance/rehab organizations to build faster reactions and smarter decisions through short, gamified drills and measurable results. What you’ll own • Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization) • Managing an aggregate ad budget of $10,000–$20,000/month • Building and maintaining campaign structure across: • B2B lead gen (qualified Calendly calls) • B2C subscription acquisition (GO consumer signups) • Writing and iterating all ad copy (hooks, primary text, headlines, descriptions) • Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content) • Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates • Owning attribution and measurement • Pixel + CAPI / conversion tracking health • Event taxonomy / UTMs / conversion definitions • Troubleshooting gaps and ensuring reporting matches reality • Weekly performance reporting including CAC reporting and key funnel metrics • Weekly meeting with the CEO • Async day-to-day communication in Slack What success looks like • You can confidently answer, at any time: • “What is CAC by channel/campaign?” • “What’s driving performance this week?” • “What are we testing next and why?” • “Are we measuring conversions correctly end-to-end?” • Campaigns improve steadily via a consistent testing cadence (creative + messaging + audiences + landing page) • Reliable execution: deadlines met, proactive updates, no surprises